Transforming Marketing Intelligence with Agentic AI

A marketing intelligence platform built for e-commerce, D2C, retail, andsubscription-based businesses to maximize customer engagement and revenuegrowth. Designed for marketing agencies and multi-brand teams, it consolidatescampaign data, analyzes performance, and provides actionable insights. Themission is to empower teams to move from guesswork to data-driven execution,ensuring every marketing dollar is spent with precision.

Challenges

Businesses operated in an increasingly fragmented data landscape, with crucial customer andcampaign data scattered across Klaviyo and Shopify. Manual processes for tagging audiences,segmenting customers, and analyzing engagement were time-consuming and error-prone.Delayed insights meant marketing teams could not act quickly on shifting customer behavior,often missing key moments for conversion. Limited visibility into attribution and engagementpatterns further made it difficult to justify campaign spend and optimize ROI.

Solution Offered

Invimatic implemented an AI-powered intelligencelayer that seamlessly integrated with the client sexisting platform.

Our Approach

• Applied AI-based classification to process engagement metrics,purchase history, and RFM(Recency, Frequency, Monetary)scoring, enabling automatedaudience tagging and segmentationat scale.
• Consolidated campaign, flow, anddeliverability metrics into that provided completevisibility across marketingactivities.
• Used to instantly surfaceunusual engagement patterns,helping teams proactively adjustcampaigns.
• Delivered enabling marketers torequest insights without relying ontechnical teams.