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Top UI/UX Design Trends That Will Dominate in 2024!

September 05, 2023
Read Time : 2.5 mins


User Interface (UI) and User Experience (UX) design play a crucial role in creating engaging and intuitive digital experiences. As technology continues to evolve, so do design trends. In this blog, we will explore the top UI/UX design trends that are expected to dominate in 2024. These trends are driven by emerging technologies, evolving user expectations, and the need for seamless user interactions. Let's dive in!

Augmented Reality (AR) and Virtual Reality (VR) Integration:

According to a report by MarketsandMarkets, the augmented reality and virtual reality market is expected to reach $72.7 billion by 2024, indicating a significant growth opportunity for designers to integrate these technologies into UI/UX design. This integration will provide immersive and interactive experiences for users, as highlighted by John Maeda, Global Head of Computational Design and Inclusion at Automattic: "AR and VR present a unique opportunity for designers to create compelling interfaces that break the boundaries of traditional visual design."


Microinteractions have been recognized as a powerful UI/UX design element by industry experts. Dan Saffer, the author of "Microinteractions: Designing with Details," emphasizes their importance by stating, "Microinteractions are the secret sauce of UX design." As user expectations continue to evolve, the focus on enhancing usability and increasing engagement through microinteractions will become even more crucial in 2024.

Voice User Interface (VUI):

Gartner predicts that voice interactions will be dominant in 25% of customer service and support operations by 2023. This highlights the growing adoption and significance of VUI in UI/UX design. Jake Leroux, Senior Product Designer at Fast, emphasizes the importance of VUI by stating, "Voice interfaces will redefine how we interact with digital products…the challenge lies in creating seamless, human-like interactions to enhance the user experience."

Dark Mode:

Dark mode has gained significant traction across various platforms. According to a study by Google, dark mode significantly reduces power consumption, extending battery life on devices with OLED screens Antonio Gulli, an AI researcher at Google, mentioned in an interview that "using dark mode on OLED screens saves considerable battery energy, extending device usage time."This not only aligns with the growing demand for energy-efficient design but also highlights the visual appeal and usability benefits of dark mode.

Gesture-based Navigation:

The rise of gesture-based navigation can be attributed to the widespread adoption of touchscreens in mobile and tablet devices. Neil Cooper, Senior UX Designer at Clearleft, explains, "Gestures allow users to interact directly with the on-screen content, offering a more immersive and natural experience." As more users become accustomed to gesture-based navigation, UI/UX designers will focus on creating intuitive and seamless interactions in 2024.

Data Visualization:

The importance of data visualization in UI/UX design is reinforced by industry leaders. Stephen Few, data visualization expert and author of "Now You See It," emphasizes, "Data visualization is the graphical display of abstract information…It is the simple act of making data visual that we enable and empower users." As organizations continue to generate vast amounts of data, creating visually appealing and interactive data visualizations will be crucial in facilitating better understanding and decision-making.

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The UI/UX design trends mentioned above are supported by industry experts and emerging market insights. By leveraging emerging technologies and incorporating user-centric design principles, designers can create compelling and engaging digital experiences. Staying up-to-date with these trends will be crucial for organizations and designers to captivate users and deliver delightful experiences in the evolving digital landscape of 2024.

  • By The Invimatic Editorial Team
  • 05 September, 2023
  • Categories: UI/UX